Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.moniquemorinlingerie.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
  • “Server-side tracking” technologies may also be used to record events that occur on our Site, including purchase-related events, in order to improve website analytics, advertising measurement, and campaign optimization.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal information, and GPay information), email address, and phone number. We refer to this information as “Order Information.”

If you create an account, sign up for email or SMS marketing, or enter your information during checkout without completing your purchase, we may also collect contact details such as your email address and phone number.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
  • Improve our customer experience and personalize marketing communications, including via email and SMS

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also use Device Information and browsing behavior to support retargeting advertising and to measure the effectiveness of our marketing campaigns, including through advertising partners such as Meta (Facebook and Instagram).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy

We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share certain Personal Information with advertising and analytics  partners to help us deliver advertising, measure performance, and improve customer targeting. This may include sharing data with Meta (Facebook and Instagram) through tools such as the Meta Pixel and Meta Conversions API.

This information may include device identifiers, IP address, browser information, email address, phone number, and purchase-related event data. Where applicable, certain identifiers may be hashed (converted into a secure format) prior to being shared.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING AND RETARGETING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

We use advertising technologies that may include cookies, pixels, tags, and server-side tracking tools to:

  • Measure advertising performance
  • Understand customer shopping behavior
  • Deliver relevant ads to you on third-party platforms
  • Create custom audiences and lookalike audiences
  • Improve marketing accuracy and attribution reporting

These technologies may allow advertising partners (such as Meta) to collect information directly from your browser or receive information from us through server-side tracking, depending on your device and consent settings.

Meta Pixel and Conversions API:
We may use the Meta Pixel and Meta Conversions API to better understand the effectiveness of our advertising and to deliver relevant ads on Meta platforms such as Facebook and Instagram. This may involve sharing information about your actions on our Site (such as viewing products, adding items to cart, initiating checkout, or completing a purchase). Some information may include identifiers such as email address or phone number, which may be hashed before being shared.

You can learn more about how Meta uses data here:
https://www.facebook.com/privacy/policy/

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/

If you are located in certain U.S. states (including California), you may have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may also retain certain browsing and device information for analytics, fraud prevention, and advertising measurement purposes, unless you request deletion where applicable.

YOUR RIGHTS

Depending on your location, you may have certain rights regarding your personal information. These may include the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information
  • Opt out of targeted advertising or the sharing of personal information for cross-context behavioral advertising

To exercise these rights, please contact us at:
support@moniquemorinlingerie.com

If you are a California resident, you may designate an authorized agent to submit a request on your behalf.

MINORS

The Site is not intended for individuals under the age of 13.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at:
support@moniquemorinlingerie.com

Monique Morin™